OddsOn Models is a specialist modelling and consultancy business based in London, focused on delivering tailored predictive models and premium consultancy services to the sports betting industry. Our team combines deep domain knowledge with a proven track record in developing innovative products, including the globally adopted Betbuilder, pioneered by our founders during their time as key members of the Sportcast organisation. We bring a collaborative, pragmatic approach to solving complex problems, supporting clients with cutting-edge solutions and strategic insights.
At OddsOn Models, we sit at the foundation of the sports betting ecosystem-where ideas become products and models power innovation. As modelers, we see products move from idea to inception, through development and delivery, to continuous iteration. This unique perspective places us in a position of significant influence. We are proud of our holistic understanding of the industry and our pragmatic outlook on the development of its most innovative products.
Sports betting evolves in cycles… periods of breakthrough innovation followed by stabilisation. From the rise of spread betting to the digital explosion of online wagering and the game-changing BetBuilder, the industry is now in a stabilisation phase. OddsOn Models is built to accelerate this transition by empowering operators to own, refine, and optimise their pricing technology instead of relying on third-party solutions.
OddsOn Models aims to ensure that every client can be truly "OddsOn" in their market strategy and execution.
ODDSON MODELS