OddsOn Models is a specialist modelling and consultancy business dedicated to empowering the sports betting industry. Founded in 2025, the company is headquartered in London. Our mission is to provide tailored sports betting models, enhance existing ones, and deliver expert consultancy to clients seeking a competitive edge.
OddsOn Models brings together over 25 years of combined expertise in the sports betting industry. At OddsOn Models, we sit at the foundation of the sports betting ecosystem - where ideas become products and models power innovation. As modelers we get to see products move from idea to inception to development to delivery to further iteration. This unique perspective puts us in the most influential position. We are proud of our holistic understanding of this industry and our pragmatic outlook on the development of its most innovative products.
Sports betting evolves in cycles - periods of breakthrough innovation followed by stabilisation. From the rise of spread betting to the digital explosion of online wagering and the game-changing BetBuilder, the industry is now entering a stabilisation phase. OddsOn Models is built to accelerate this transition - empowering operators to own, refine, and optimise their pricing technology instead of relying on third-party solutions.
OddsOn Models aims to ensure that every client can be truly "OddsOn" in their market strategy and execution.
ODDSON MODELS